When to leverage World Connections

The Challenge is Complex

When more than traditional project management and team structure is required.

Global Supply Chain Alignment

  • 01 Starbucks
    “Catherine Cooper is a seasoned IT leader with a demonstrated track record of improving results in complex supply chains. She possesses a unique combination of operational, technical, and interpersonal skills allowing her to integrate major improvements into the overall enterprise for added value.”
  • 02 GAP
    "Catherine’s collaborative approach helped our team chart our technology roadmap. Her extensive industry knowledge allowed her to pose tough questions, and lead the group through difficult discussions, ultimately resulting in alignment and buy-in."
  • 03 Limited Brands
    Victoria's Secret identified that, while top clients represent a large % of brand sales, their attrition rate was disappointingly high. Recognizing the need to take special care of their best customers, Victoria's Secret Marketing called World Connections to design, develop, and implement a loyalty program tailored for their high-end clients. Specifically, the program's goals were to increase spending, improve annual retention, and drive additional store visits. World Connections guided their cross-functional team (Store Operations, Direct, Creative, Finance, IT) through this multi-channel initiative resulting in increased profitability of the Victoria's Secret mega-brand.

    "World Connections brought the analytical talent and industry insight needed to create an effective Customer Loyalty program partnering with marketing, finance, and distribution to achieve and maintain our innovative business goals."
  • 04 WCAS
    "Catherine Cooper increases the value of our portfolio companies through strategic and operational improvements. Her technical background makes her especially effective at identifying the scalability and technology risks of potential targets."

Innovation and
Execution Success

Success is dependent on enterprise alignment – when multiple disciplines, departments, and cultures must collaborate.

Our enterprise leadership experience has taught us that regardless of a project’s scope and pressure for immediate results, it is just one element in a complex logistics system of many moving and interconnected parts.

  • 01 Dell
    Dell was challenged with implementing an innovative ‘build-to-stock’ distribution model. This involved decommissioning two DC’s and a VMI facility and building a new campus totaling 1.2M square feet. Due to the multiple work streams, vendors, and tight 12 month window, Dell partnered with World Connections to serve as the Executive PM to oversee the entire program from construction, design, material handling installing and WMS implementation.

    “The facilities opened on time and within budget. We had our setbacks (construction delays due to rain, MHS and WMS integration issues, etc.), but World Connections’ proactive approach and ability to facilitate informed decision making on contingency planning, resource commitments and risks, we were able to adjust, quickly course correct, and meet our goal."
  • 02 Supply Chain Brain
    Catherine Cooper lays out the potential pitfalls that can doom major projects, along with some tips on how companies can avoid them in a video published by Supply Chain Brain.
  • 03 J. Crew
    Multi-Channel Profitability Analysis
  • 04 Michaels
    3PL Selection (Requirements Definition, RFP Submission, Cost Model Evaluation, and Contract Support)

Crisis Management and Risk Mitigation

When the unexpected happens, and strong plus calm leadership is required for risk mitigation and recovery efforts.

  • 01 QVC
    "We were faced with a critical supply chain challenge in our largest distribution center. We contracted with Catherine and her team to lead our recovery effort. It was clear from her background and experience that she possessed the technical skills to assist us, but what we also needed was a strong leader. She demonstrated the rare ability to lead through others and effectively communicate with our floor level operators, warehouse management, and our Board of Directors, in equal measure. We continue to partner with Catherine in developing our supply chain roadmap. In addition, she possesses a great personality and is delightful to work with under any circumstance!"
  • 02 Geodis
    During the 2009 global H1N1 influenza (swine flu) pandemic, Catherine was assigned Chief Crisis Officer responsible for managing the $1B company’s risk mitigation plans to minimize disruption of 6000 employees, in 17 countries, across five continents. Her team established a layered, flexible approach to address the varying levels of severity across the globe. For five months, she led daily update briefings on the multiple measures the company was taking to protect employees and ensure business continuity.

    "I have worked with Catherine in a variety of capacities over the last 15 years and found her to be an excellent strategist, communicator, and facilitator, on a wide variety of complex projects and corporate initiatives."

L5 Leadership

Executive coaching – when the leadership team or a key leader can benefit from focused coaching to prepare them for expanded, complex management responsibilities.

  • 01 Home Depot
    “Strategy without a strong team to execute is useless.  I learned this working for Catherine; she does both with precision.  I watched her facilitate supply chain roadmaps for Nutrisystem, Starbucks, and Red Bull – and then helped her build internal/client superstar teams to execute and deliver on the vision.  Now as a leader at The Home Depot, I have partnered with Catherine to help guide our teams on leadership, accountability, and resiliency.  She exceeds expectations and has an unparalleled ability to connect and add value immediately.”
  • 02 Performance Team
    “During an extended period of hyper growth, we needed to transform our IT department to meet demand. I asked around and was told that Catherine was the one to lead the effort. Through a combination of her resources and ours, she orchestrated our IT transformation (operating systems upgrades, data center consolidation, customer service improvements, etc.) By essentially serving as our business-minded CIO, our Executive Team relied on her judgement to make swift, informed decisions. I welcome the opportunity to work with World Connections again when the need arises.”
  • 03 Video

    How to be a Resilient Leader

    Watch Video Here
  • 04 WERC
    “Catherine served as our Board President (2010-2011) during the global economic headwinds. She led our organization through tough expense cutbacks in addition to focusing board efforts on creating new revenue generating sources. The combination of these activities allowed us to improve our income statement by 300% (three hundred percent) in a single year. Catherine continues to serve as an industry leader by writing articles on logistics trends and consistently ranking as a top conference speaker.”
Logo partners


Our team is passionate, communicative and connected. The mix is unique… PhD brainiacs and battle scarred system integrators straight from the project trenches; creative designers and data-mining analysts; studious engineers and broad thinking visionaries.

Our magic is harnessing the collective intelligence of your resources to create an engaged, balanced team with a broad perspective – essential for adoption of best practices, sustained success, and smooth disengagement of our services.

Catherine Cooper

Catherine Cooper


Educated as an engineer, Catherine has dedicated her career to the logistics industry with the last 18 years in top leadership positions (CIO of a $1B global logistics service provider and president of two successful consulting firms before founding World Connections in 2006).

Industry Leadership / Board Experience

  • •  Retail Supply Chain Summit, Keynote / Chairwoman (NYC, 2018)

  • •  DC Velocity Magazine, Industry Rainmaker / Thought Leader (2010)

  • •  President, Warehousing and Research Council National Board of Directors (2010-2011)

  • •  President, Engineering Societies Presidents’ Council, Washington, D.C. (1993-1994)

  • •  CIO Global Forum Advisory Board of Directors (2008-2012)

  • •  Sumbandila Board of Trustees (2018)

  • •  Albuquerque Museum Foundation Board of Directors (2017-2018)

  • •  Class Instructor, Ga Tech Supply Chain & Logistics Institute (1997-1998)

Dr Chelle Stringer

Dr Chelle Stringer

Strategic Alignment/Change Agent

Chelle, tenured with World Connections for 11 years, seamlessly applies her organization transformation skills to supply chain projects. For long-term success, we recognize the value of your team “owning” the project. With a Ph.D in Strategic Alignment and Organizational Development, Chelle develops a customized process that’s project specific, producing the best possible outcome, while leveraging your internal resources, efficiently transferring knowledge, and bringing your whole team up to a new level. Because this approach reflects your culture rather than dictating to it, the process runs smoothly, mitigating the risk of a disengaged, disconnected team.

Jada Barnett

Jada Barnett

Logistics Systems Practice Leader

Jada leads our supply chain systems practice. For ten years, she has supported our clients’ design, solutions, and implementation of integrated supply chain technologies – specifically end-to-end supply chain solutions (Forecast to RMA). With “roots” in the business, Jada brings a holistic view of both IT and Business needs; seldom experienced by Project Managers. Her diverse experience includes high tech, retail, manufacturing, 3PL, distribution/fulfillment, kitting, direct-to-store, and international cross dock programs.

Jada was an original founder of the OTM SIG Board, has spoken at various supply chain and technology conferences, and continues to participate in the WIT organization.

Cindy N. Smith

Cindy N. Smith

Healthcare Practice Lead

With a background in supply chain and a master’s degree in Health Systems Engineering from Georgia Tech, Cindy is well positioned to lead our healthcare practice.  Before joining World Connections, Cindy directed clinic operations and quality improvement for the Emory Healthcare Transplant Center.  Leveraging her lean six sigma certification, Cindy helps our clients with quality improvement projects and value stream and process mapping.